The most effective billboards are the most concise. Brevity is the heart and soul of outdoor. To make the point quickly is to make the sale. There is no rigid ceiling on the number of words that can go onto a billboard, however, we usually advise 7 words or less. Often a good photo will convey the message well enough to make long copy unnecessary. The brighter and bolder the colors the better. Contrasting color between copy and background is a must.
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