Bulletins are the largest, most impactful standard-size form of outdoor media. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure. Bulletins afford great visibility due to their size.
They provide a constant presence that cannot be turned off like television or the radio, or discarded like newspapers or magazines. They are seen all day every day. Your outdoor advertisement is a constant reminder of your message, product, or promotional campaign.
They are primarily viewed by adults who are on the move shopping, working or playing. It is the final reminder of your product or service; it's the point of sell before the point of sale. Outdoor reinforces any advertising campaign. Without increasing your budget outdoor can be added to substantially strengthen a campaign through: (1) improved audience delivery, (2) higher frequency, and (3) more GRP's per dollar.
