Texas is one of the most visited states in the country, drawing millions of tourists each year to its bustling cities, charming small towns, and scenic highways. For businesses that want to reach this constant flow of visitors, billboards are one of the most powerful tools available. Unlike digital ads that can be skipped or radio spots that disappear after a few seconds, billboards stand tall along the routes travelers take—delivering 24/7 visibility that’s impossible to ignore. At Cooper Outdoor Advertising Inc., we specialize in placing billboards along high-traffic corridors that connect vacationers, business travelers, and families on road trips with the brands they’ll need most during their journey.
The key to successful tourism advertising is relevance. A well-placed billboard near a highway exit can inspire a hungry family to stop at a local restaurant, guide visitors to a unique attraction, or remind travelers that a hotel is just minutes away. For seasonal travel, billboards become even more essential—helping businesses capture vacation traffic heading to Texas beaches, festivals, and events. With over 400 billboard locations across South Texas communities, Cooper Outdoor Advertising ensures that your message doesn’t just get seen—it gets remembered by travelers who are actively seeking dining, lodging, shopping, and entertainment options. By connecting your brand with Texas’s thriving tourism industry, we help turn passing drivers into paying customers.